- Media Relations
- Recommend and devise media relations strategies
- Arrange and manage press events (press conference/briefings/media luncheon/media tour/media preview)
- Media relations cultivation (media pitching, media interviews, media joint promotions)
- Creation of press materials (press release/backgrounder/fact sheet)
- Arrange distribution of latest corporate and product development information to media/columnists/investors
- News monitoring & clipping service
- Handle and follow up media enquiries
- Event Planning and Management
Fair/expo/annual dinner/exhibition opening/shop opening/ inaugural/conference/talk/seminar/workshop/product launch
- Program planning
- Event logistics management and operations
- Guests /Artist/Celebrity/Emcee engagement and management
- On-site event management (venue decoration, audio, lighting, stage production and stage programme)
- Audience / participants recruitment
- On-site manpower support
- Press and collateral material production
- Photography & videography
- Marketing Communications
- Market Research, Analysis and Strategy Development
- Marketing communications mixes and marketing campaigns development and execution
- Advisory on the allocation of marketing budget and budgetary control
- Plan and execute promotional and marketing events
- Development and production of marketing collaterals (corporate videos, product leaflet, brochures, advertisements, websites, newsletters, powerpoint presentation, etc)
- Joint Promotion
- Partnership development
- On-line Marketing/Social media campaigns
- Direct Marketing
- Corporate Communications
- Positioning and counseling on issues
- Account management and progress meeting with client
- Professional counseling on corporate communications strategy
- Monitor local and regional media coverage
- Develop and deliver corporate messages to media, relevant parties and public
- Corporate branding and media training services
- Recommend and seek appropriate platform speaking opportunities, corporate sponsorships and promotion channels
- Develop and update media/ investor database
- Government Lobbying and & Public Affairs
- Internal communications
- Public engagement / Public education campaigns / public consultation
- Electing campaigns
- Branding exercise ( Brand Positioning and Building)
- CSR and community engagement
- Crisis management
- Arts Consultants
- Organise art fair / expo
- Curate exhibitions
- Advice on art exhibition affairs
- Work closely with national and international galleries, recognized and local artists, and other reliable art sources
- Commission artwork to be made for a special occasion / venue
- Recommend suitable artists for clients
1. 媒體關係
- 香港、中國及台灣
- 建議及策劃媒體關係策略
- 安排新聞活動(發佈會、簡介會、傳媒午宴、傳媒導賞、傳媒預展)
- 維繫媒體關係(與媒體溝通、預約訪問、與傳媒合作宣傳)
- 撰寫新聞資料(新聞稿/背景資料/附加資料)
- 向傳媒/專欄作家/投資者發送最新的企業及產品發展資料
- 跟進報導情況及剪存報導
- 處理傳媒查詢
2. 活動策劃及管理
- 展覽/博覽會/晚宴/展覽開幕/新店開張/就職典禮/會議/講座/工作坊/產品發佈會
- 策劃流程
- 管理及跟進活動細節
- 統籌嘉賓/藝術家/名人/司儀之事宜
- 統籌活動現場(佈置場地、設置音響、設置燈光、佈置舞台、台上活動)
- 招募觀眾及參加者
- 支援活動現場
- 制作新聞及有關資料
- 拍攝及錄影
3. 市場溝通
- 市場資料之搜集、研究、及策略分析
- 管理及執行市場行銷活動
- 行銷成本之分析及建議
- 計劃、執行市場行銷及宣傳活動
- 制作行銷資料(影片、小冊子、書刊、廣告、網站、通訊、投影片彙報等)
- 聯合宣傳
- 找尋合作夥伴
- 網上市場行銷/社交媒體活動
- 直接行銷
4. 企業傳訊
- 不同事件之定位及建議
- 定期與客戶見面,報告情況
- 提供企業傳訊策略之咨詢服務
- 監察本地及外地之新聞報導
- 制定及發佈企業訊息予傳媒、有關團體及公眾
- 企業形象塑造及應對傳媒訓練
- 建議合適之平台,尋求合作、贊助之機會,以及宣傳渠道
- 整理及更新傳媒/投資者資料及聯絡
5. 政府公關及公共事務
- 內部傳訊
- 公共活動/教育公眾活動/公眾咨詢
- 競選公關
- 管理品牌形象(品牌之定位及塑造)
- 企業社會責任及社區活動
- 危機處理
6. 藝術顧問
- 統治藝術博覽會/展覽之事務
- 策劃展覽
- 展覽事務之建議
- 與本地及國際之畫廊、本地知名藝術家,及其他穩定之藝術機構緊密合作
- 指定場合/場地的藝術品委託
- 為客戶建議合宜之藝術家