Media Relations 媒體關係
- Recommend and devise media relations strategies 建議及策劃媒體關係策略
- Arrange and manage press events (press conference / briefings / media luncheon / media tour / media preview) 安排及管理新聞活動(如:新聞發佈會、簡報會、傳媒午宴、傳媒導賞、傳媒預展)
- Media relations cultivation (media pitching, media interviews, media joint promotions) 維繫媒體關係(包含:媒體推介、預約媒體專訪、媒體聯合宣傳)
- Creation of press materials (press release / backgrounder / fact sheet) 撰寫新聞資料(如:新聞稿、背景資料、事實說明書)
- Arrange distribution of latest corporate and product development information to media/columnists/investors 向傳媒、專欄作家及投資者發送最新的企業及產品發展資訊
- News monitoring & clipping service 新聞監測及剪報服務
- Handle and follow up media enquiries 處理及跟進傳媒查詢
Event Planning and Management 活動策劃及管理
- Fair / expo / annual dinner / exhibition opening / shop opening / inaugural ceremony / conference / talk / seminar / workshop / product launch 策劃及管理各類活動,包括:展覽、博覽會、周年晚宴、展覽開幕禮、新店開張、就職典禮、會議、講座、研討會、工作坊、產品發佈會等
- Program planning 活動流程策劃
- Event logistics management and operations 活動統籌及執行管理
- Guests / Artist / Celebrity / Emcee engagement and management 嘉賓、藝術家、名人、司儀邀請及統籌
- On-site event management (venue decoration, audio, lighting, stage production and stage program) 現場活動管理(包括:場地佈置、音響、燈光、舞台製作及舞台節目安排)
- Audience / participants recruitment 觀眾及參加者招募
- On-site manpower support 現場人力支援
- Press and collateral material production 新聞及宣傳資料製作
- Photography & videography 攝影及錄影服務
Marketing Communications 市場溝通
- Market Research, Analysis and Strategy Development 市場研究、分析及策略發展
- Marketing communications mixes and marketing campaigns development and execution 整合市場傳播策略、市場推廣活動策劃及執行
- Advisory on the allocation of marketing budget and budgetary control 市場預算分配建議及成本控制
- Plan and execute promotional and marketing events 推廣及市場活動策劃與執行
- Development and production of marketing collaterals (corporate videos, product leaflets, brochures, advertisements, websites, newsletters, PowerPoint presentations, etc.) 市場推廣材料製作(如:企業宣傳影片、產品單張、小冊子、廣告、網站、電子通訊、投影片簡報等)
- Joint Promotion 聯合推廣
- Partnership development 合作夥伴拓展
- Online Marketing / Social media campaigns 線上行銷及社交媒體推廣活動
- Direct Marketing 直接行銷
Corporate Communications 企業傳訊
- Positioning and counseling on issues 企業定位及議題諮詢
- Account management and progress meeting with client 客戶關係管理及定期進度會議
- Professional counseling on corporate communications strategy 企業傳訊策略專業諮詢
- Monitor local and regional media coverage 監察本地及區域媒體報導
- Develop and deliver corporate messages to media, relevant parties and public 制定及向媒體、相關方及公眾發佈企業訊息
- Corporate branding and media training services 企業形象塑造及媒體應對訓練服務
- Recommend and seek appropriate platform speaking opportunities, corporate sponsorships and promotion channels 建議及尋求合適的演講平台、企業贊助及宣傳渠道
- Develop and update media/investor database 建立及更新媒體/投資者資料庫
Government Lobbying & Public Affairs 政府公關及公共事務
- Internal communications 內部傳訊
- Public engagement / Public education campaigns / Public consultation 公眾參與、公眾教育活動及公眾諮詢
- Election campaigns 選舉公關
- Branding exercise (Brand Positioning and Building) 品牌塑造(品牌定位及建立)
- CSR and community engagement 企業社會責任及社區參與
- Crisis management 危機管理
Arts Consultants 藝術顧問
- Organize art fair / expo 籌辦藝術博覽會/展覽
- Curate exhibitions 策劃展覽
- Advice on art exhibition affairs 藝術展覽事務諮詢
- Work closely with national and international galleries, recognized and local artists, and other reliable art sources 與國內外畫廊、知名及本地藝術家,以及其他可靠藝術機構緊密合作
- Commission artwork to be made for a special occasion / venue 為特定場合/場地委託藝術品創作
- Recommend suitable artists for clients 為客戶推薦合適藝術家