Services 服務範疇

Media Relations 媒體關係

  • Recommend and devise media relations strategies 建議及策劃媒體關係策略
  • Arrange and manage press events (press conference / briefings / media luncheon / media tour / media preview) 安排及管理新聞活動(如:新聞發佈會、簡報會、傳媒午宴、傳媒導賞、傳媒預展)
  • Media relations cultivation (media pitching, media interviews, media joint promotions) 維繫媒體關係(包含:媒體推介、預約媒體專訪、媒體聯合宣傳)
  • Creation of press materials (press release / backgrounder / fact sheet) 撰寫新聞資料(如:新聞稿、背景資料、事實說明書)
  • Arrange distribution of latest corporate and product development information to media/columnists/investors 向傳媒、專欄作家及投資者發送最新的企業及產品發展資訊
  • News monitoring & clipping service 新聞監測及剪報服務
  • Handle and follow up media enquiries 處理及跟進傳媒查詢

Event Planning and Management 活動策劃及管理

  • Fair / expo / annual dinner / exhibition opening / shop opening / inaugural ceremony / conference / talk / seminar / workshop / product launch 策劃及管理各類活動,包括:展覽、博覽會、周年晚宴、展覽開幕禮、新店開張、就職典禮、會議、講座、研討會、工作坊、產品發佈會等
  • Program planning 活動流程策劃
  • Event logistics management and operations 活動統籌及執行管理
  • Guests / Artist / Celebrity / Emcee engagement and management 嘉賓、藝術家、名人、司儀邀請及統籌
  • On-site event management (venue decoration, audio, lighting, stage production and stage program) 現場活動管理(包括:場地佈置、音響、燈光、舞台製作及舞台節目安排)
  • Audience / participants recruitment 觀眾及參加者招募
  • On-site manpower support 現場人力支援
  • Press and collateral material production 新聞及宣傳資料製作
  • Photography & videography 攝影及錄影服務

Marketing Communications 市場溝通

  • Market Research, Analysis and Strategy Development 市場研究、分析及策略發展
  • Marketing communications mixes and marketing campaigns development and execution 整合市場傳播策略、市場推廣活動策劃及執行
  • Advisory on the allocation of marketing budget and budgetary control 市場預算分配建議及成本控制
  • Plan and execute promotional and marketing events 推廣及市場活動策劃與執行
  • Development and production of marketing collaterals (corporate videos, product leaflets, brochures, advertisements, websites, newsletters, PowerPoint presentations, etc.) 市場推廣材料製作(如:企業宣傳影片、產品單張、小冊子、廣告、網站、電子通訊、投影片簡報等)
  • Joint Promotion 聯合推廣
  • Partnership development 合作夥伴拓展
  • Online Marketing / Social media campaigns 線上行銷及社交媒體推廣活動
  • Direct Marketing 直接行銷

Corporate Communications 企業傳訊

  • Positioning and counseling on issues 企業定位及議題諮詢
  • Account management and progress meeting with client 客戶關係管理及定期進度會議
  • Professional counseling on corporate communications strategy 企業傳訊策略專業諮詢
  • Monitor local and regional media coverage 監察本地及區域媒體報導
  • Develop and deliver corporate messages to media, relevant parties and public 制定及向媒體、相關方及公眾發佈企業訊息
  • Corporate branding and media training services 企業形象塑造及媒體應對訓練服務
  • Recommend and seek appropriate platform speaking opportunities, corporate sponsorships and promotion channels 建議及尋求合適的演講平台、企業贊助及宣傳渠道
  • Develop and update media/investor database 建立及更新媒體/投資者資料庫

Government Lobbying & Public Affairs 政府公關及公共事務

  • Internal communications 內部傳訊
  • Public engagement / Public education campaigns / Public consultation 公眾參與、公眾教育活動及公眾諮詢
  • Election campaigns 選舉公關
  • Branding exercise (Brand Positioning and Building) 品牌塑造(品牌定位及建立)
  • CSR and community engagement 企業社會責任及社區參與
  • Crisis management 危機管理

Arts Consultants 藝術顧問

  • Organize art fair / expo 籌辦藝術博覽會/展覽
  • Curate exhibitions 策劃展覽
  • Advice on art exhibition affairs 藝術展覽事務諮詢
  • Work closely with national and international galleries, recognized and local artists, and other reliable art sources 與國內外畫廊、知名及本地藝術家,以及其他可靠藝術機構緊密合作
  • Commission artwork to be made for a special occasion / venue 為特定場合/場地委託藝術品創作
  • Recommend suitable artists for clients 為客戶推薦合適藝術家