Services 服務範疇

  1. Media Relations
  • Recommend and devise media relations strategies
  • Arrange and manage press events (press conference/briefings/media luncheon/media tour/media preview)
  • Media relations cultivation (media pitching, media interviews, media joint promotions)
  • Creation of press materials (press release/backgrounder/fact sheet)
  • Arrange distribution of latest corporate and product development information to media/columnists/investors
  • News monitoring & clipping service
  • Handle and follow up media enquiries 
  1. Event Planning and Management

Fair/expo/annual dinner/exhibition opening/shop opening/                   inaugural/conference/talk/seminar/workshop/product launch

  • Program planning
  • Event logistics management and operations
  • Guests /Artist/Celebrity/Emcee engagement and management
  • On-site event management (venue decoration, audio, lighting, stage production and stage programme)
  • Audience / participants recruitment
  • On-site manpower support
  • Press and collateral material production
  • Photography & videography
  1. Marketing Communications
  • Market Research, Analysis and Strategy Development
  • Marketing communications mixes and marketing campaigns development and execution
  • Advisory on the allocation of marketing budget and budgetary control
  • Plan and execute promotional and marketing events
  • Development and production of marketing collaterals (corporate videos, product leaflet, brochures, advertisements, websites, newsletters, powerpoint presentation, etc)
  • Joint Promotion
  • Partnership development
  • On-line Marketing/Social media campaigns
  • Direct Marketing
  1. Corporate Communications
  • Positioning and counseling on issues
  • Account management and progress meeting with client
  • Professional counseling on corporate communications strategy
  • Monitor local and regional media coverage
  • Develop and deliver corporate messages to media, relevant parties and public
  • Corporate branding and media training services
  • Recommend and seek appropriate platform speaking opportunities, corporate sponsorships and promotion channels
  • Develop and update media/ investor database
  1. Government Lobbying and & Public Affairs
  • Internal communications
  • Public engagement / Public education campaigns / public consultation
  • Electing campaigns
  • Branding exercise ( Brand Positioning and Building)
  • CSR and community engagement
  • Crisis management 
  1. Arts Consultants
  • Organise art fair / expo
  • Curate exhibitions
  • Advice on art exhibition affairs
  • Work closely with national and international galleries, recognized and local artists, and other reliable art sources
  • Commission artwork to be made for a special occasion / venue
  • Recommend suitable artists for clients

1. 媒體關係

  • 香港、中國及台灣
  • 建議及策劃媒體關係策略
  • 安排新聞活動(發佈會、簡介會、傳媒午宴、傳媒導賞、傳媒預展)
  • 維繫媒體關係(與媒體溝通、預約訪問、與傳媒合作宣傳)
  • 撰寫新聞資料(新聞稿/背景資料/附加資料)
  • 向傳媒/專欄作家/投資者發送最新的企業及產品發展資料
  • 跟進報導情況及剪存報導
  • 處理傳媒查詢

2. 活動策劃及管理

  • 展覽/博覽會/晚宴/展覽開幕/新店開張/就職典禮/會議/講座/工作坊/產品發佈會
  • 策劃流程
  • 管理及跟進活動細節
  • 統籌嘉賓/藝術家/名人/司儀之事宜
  • 統籌活動現場(佈置場地、設置音響、設置燈光、佈置舞台、台上活動)
  • 招募觀眾及參加者
  • 支援活動現場
  • 制作新聞及有關資料
  • 拍攝及錄影

3. 市場溝通

  • 市場資料之搜集、研究、及策略分析
  • 管理及執行市場行銷活動
  • 行銷成本之分析及建議
  • 計劃、執行市場行銷及宣傳活動
  • 制作行銷資料(影片、小冊子、書刊、廣告、網站、通訊、投影片彙報等)
  • 聯合宣傳
  • 找尋合作夥伴
  • 網上市場行銷/社交媒體活動
  • 直接行銷

4. 企業傳訊

  • 不同事件之定位及建議
  • 定期與客戶見面,報告情況
  • 提供企業傳訊策略之咨詢服務
  • 監察本地及外地之新聞報導
  • 制定及發佈企業訊息予傳媒、有關團體及公眾
  • 企業形象塑造及應對傳媒訓練
  • 建議合適之平台,尋求合作、贊助之機會,以及宣傳渠道
  • 整理及更新傳媒/投資者資料及聯絡

5. 政府公關及公共事務

  • 內部傳訊
  • 公共活動/教育公眾活動/公眾咨詢
  • 競選公關
  • 管理品牌形象(品牌之定位及塑造)
  • 企業社會責任及社區活動
  • 危機處理

6. 藝術顧問

  • 統治藝術博覽會/展覽之事務
  • 策劃展覽
  • 展覽事務之建議
  • 與本地及國際之畫廊、本地知名藝術家,及其他穩定之藝術機構緊密合作
  • 指定場合/場地的藝術品委託
  • 為客戶建議合宜之藝術家